Crown Act Still Not Passed in 36 States: DOVE launches ‘AS EARLY AS FIVE’ an ongoing effort to end Black Hair Discrimination

RADIO FACTS -- Fueled by research findings, Dove released a short film, As Early As Five, inspired by the far too many real stories of those who have experienced hair discrimination and bias in both schools and the workplace. As Early As Five depicts three scenarios of race-based hair discrimination experienced by a girl – starting in elementary school, in high school, and into adulthood – all inspired by real-life events.

Through this campaign, Dove continues its mission to raise awareness for CROWN Act legislation and spark urgency among parents, school administrators, and advocates to sign The CROWN Act petition at Dove.com/CROWN to make race-based hair discrimination illegal nationwide. Read more.